Mydentity - DEMI 6RR Rose Red Dark Blonde

MyDentity Demi-Permanent shades We've added VibraRiche™* technology - sounds chic, right? But it gives hair 2x as much shine!!! Let's face it - our client's hair has to go through a lot. That's why our direct colorants contain an exclusive Keratin & Argan Oil blend to ensure our client's hair is protected & nourished. We want our clients to experience more than just another coloring. That's why I added my favorite lavender scent. It just smells so good. I look forward to your opinions. I wanted to create shades that not only allow you to recreate the hottest color trends but also natural, wearable and salon-sellable looks. I look forward to seeing what you create with #mydentity. My secret ingredient is Miru-Style X-HPTM*. I'm really excited about it - it will protect your clients' hair in any type of heat styling - even up to 230°C. Mix Demi-Permanent Color Crème with #mydentity Demi-Permanent Developer 6V in a ratio of 1:2 Leave it on for 5-25 minutes For stronger coverage, mix the ingredients in a ratio of 1:1