Mydentity - 10 Vol. Developer 946ml

MyDentity PERMANENT DEVELOPERS. We've added VibraRiche™* technology - sounds chic, right? But it gives the hair 2x the shine!!!
Let's face it - our client's hair has to go through a lot. That's why our direct dyes contain an exclusive Keratin & Argan Oil blend to ensure our client's hair is protected & nourished.
We want our clients to experience more than just another color. That's why I added my favorite lavender scent. It just smells so good. I look forward to hearing your opinions.
I wanted to create shades that would allow you to recreate not only the hottest color trends but also natural, wearable looks that could be sold in the salon. I look forward to seeing what you create with #mydentity.
My secret ingredient is Miru-Style X-HPTM*. I'm really excited about it - it will protect your clients' hair during any type of heat styling - even up to 230°C.
All developers are specially formulated with a lavender scent. Available in the following variants: Semi-Permanent Developer 6V Permanent Developer 10-40V Instructions for use: Follow the mixing and processing instructions for your hair color.